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B-SIDE PLAYERS TOUR FLYER
Client: R.J. Reynolds | Agency: KBA Marketing
Size: 7" x 3 1/4"
Comments: Camel Cigarettes sponsored a tour of the B-Side Players, and had budgeted for die-cut flyers. My first few designs featured a group shot they had sent along, but the legal department said we couldn¹t use the photo because a few of the band members looked underage. My solution was to create a logo graphic that employed silhouettes of the group. The logo went on to be used in posters, print ads, and t-shirts.
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